Sandeman BEAT - a new BEAT for Port Wine:
Sandeman has launch a Port Wine that follows its own rhythm, and is ideal for both the young and more experienced audience. A new approach to Port Wine, a celebration of life, imagined by creative combinations: Easy to Mix, Easy to Drink, and is as versatile as it is unique.
Sandeman BEAT is inspired by the unconventional attitude of the ‘Beat’ generation - an American rebellious cultural movement of the 1950’s with the same name, as well as by the real meaning of the word ‘Beat’ is associated with rhythm, movement, music and the heartbeat, present in all aspects of life. Sandeman BEAT is changing the rhythm of modern Port.
Sandeman understands the trend of mixology with Port Wine and the search for alternative beverages to the usual mixers. So Sandeman has released this new range comprised of a 750ml bottled WHITE Port and ROSÉ Port Wine.
Sandeman has a strong relationship with art and the international promotion of Portuguese talents through a bottle produced from 360º printed glass with illustrations by artist Pedro Lourenço. The illustrations are inspired by elements referring to the existing life in the Douro, from flora to fauna, inviting you to enjoy the liveliness and beat of the region, populated by sounds represented by musical instruments incorporated in the illustrations - vineyards, foxes, pianos, oranges, ladybugs, drums, grapes or lizards, all of which add a beat to this colourful and extravagant melody.
Ready-to-Drink 250ml ‘Portonic’ Cans - have a fresh, aromatic profile, lower alcohol *(5% Alc./vol.) and lower sugar than a regular Port Wine. These new wines are ideal to celebrate the best moments in life, whatever the occasion, combining them in a cocktail or simply by serving chilled over ice with a slice of summer. *(250ml cans currently not available in NZ)
