SensisPlus has changed everything
SensisPlus and Gavin Hubble are Rewriting the Experience of Wine
Across continents, languages, and wine cultures, a single sentiment has begun to echo from importer to sommelier, from distributor to devoted wine lover: SensisPlus has changed everything. And at the centre of this quiet revolution stands Gavin Hubble - a curator of flavour, a designer of stemware, and a host whose sensory experiences have reshaped how the world now tastes, understands, connects and enjoys wine.
For decades, wine appreciation has been guided by tradition. Rules, rituals, and long held assumptions shaped how people were taught to evaluate aroma, structure, and flavour. Yet from Germany to Spain, from Belgium to France, and across Hong Kong and Thailand, industry leaders now speak of a refreshing shift - one that feels modern, intuitive, and profoundly human. They speak of SensisPlus Stemware, and of the man who has brought its potential to life.
A European Awakening
In early June 2026, the first wave of the SensisPlus LIVE Tour began in Germany. Over a series of glass tastings, connecting with the Eisch family and experts across all areas of hospitality, who had spent a lifetime navigating the complexities, nuances and varietal expressions of wine, found themselves astonished by what SensisPlus revealed.
Wines they had known intimately opened in new ways - broader, clearer, more articulate. “It was as if the wine finally had the space to stretch and speak,” one German expert remarked, describing the stemware not as a vessel, but as a translator.
Spain followed with equal enthusiasm. Producers, restaurateurs and retailers described the SensisPlus LIVE Experience as “joyfully disruptive” - a tasting format that removed pretence and replaced it with curiosity, laughter, and genuine discovery. Guests who had attended dozens of traditional tastings found themselves re-engaging with wine as if for the first time. “Gavin doesn’t teach wine,” a Spanish importer said. “He reveals its true nature . . .”
In the Netherlands and Belgium, the reaction was even more emphatic. These markets, known for their analytical approach to wine, embraced SensisPlus with almost scientific fascination. Distributors reported customers returning not just to purchase wine, but to understand it more deeply. The stemware became a tool of exploration - a way to decode flavour, texture, and nuance with unprecedented clarity. “It’s not a gimmick”, one Dutch retailer noted. “It’s a true breakthrough . . .”
France: The Heart of Tradition Meets a New Perspective
France - arguably the global cradle of wine culture - offered perhaps the most compelling transformation. First engaging with experts in Paris, and during the extended mini tour through Champagne, Chablis, Burgundy, Beaujolais, and the Rhône Valley, winemakers and négociants encountered SensisPlus with a mix of curiosity and scepticism. Yet glass by glass, region by region, the response shifted from intrigue to admiration.
Producers described the stemware as “liberating”, allowing their wines to express purity and precision without constraints of conventional glass design. Sommeliers spoke of experiencing familiar wines with newfound excitement. Everywhere Gavin hosted, the same observation emerged: SensisPlus doesn’t change the wine - “it reveals a truth, it’s true self”.
Asia: A Joyful, Modern Connection to Wine
When the SensisPlus LIVE Tour moved to Hong Kong, Macau, and finally to Bangkok in Thailand, the energy intensified. These markets, vibrant and forward thinking, embraced SensisPlus with immediate enthusiasm.
Industry professionals, sommeliers, chefs and customers described the LIVE Experience as “the most entertaining wine event ever hosted . . .”, praising its clarity, humour, and intuitive approach.
In Hong Kong, importers noted that SensisPlus made wine more accessible to younger audiences - not by simplifying it, but by making it more honest. In Thailand, distributors spoke of guests who had never attended a tasting before leaving with a sense of confidence and delight. “Gavin makes wine feel alive,” one Bangkok retailer said. “He makes people feel relaxed and part of it . . .”
Global Shift in How Wine is Engaged
Across all countries, one message has become universal: SensisPlus Stemware and Gavin Hubble have changed how the world engages with wine.
The stemware has proven itself not merely innovative, but transformative - SensisPlus celebrates every wine, every varietal, every region. And Gavin’s LIVE Experience has become a benchmark for modern wine education: engaging, insightful, joy filled, and rooted in real world understanding of how people actually taste and interact with wine.
Importers describe the combination of Gavin and SensisPlus as “the future of wine appreciation”. Distributors call it “the most refreshing development in decades”. Customers simply say, “I finally understand how to taste wine”.
Auckland & New Zealand . . .
As this global wave continues, excitement now returns to Auckland, where Gavin is currently based. SensisPlus LIVE Experiences will be hosted soon - invitation only events designed for those ready to explore wine in a way that is clearer, and more connected than ever before.
Seats are limited, invitations are personal, and ESSENCA ‘crystal’ Stemware is available in New Zealand only to those who attend.
This exclusivity is not a barrier but a calm privilege - an intimate opportunity to be part of a movement that is reshaping wine culture worldwide.
And as importers, distributors, and customers across Europe and Asia now already know: Wherever Gavin Hubble goes, wine engagement and enjoyment change - and so do the people who experience it.
In New Zealand, SensisPlus LIVE Experiences will be hosted soon. Look out for your personal invitation - seats are offered only by invitation, and ESSENCA Stemware is available exclusively to those who attend a SensisPlus LIVE Experience.
email: ESSENCA@xtra.co.nz